![]() ![]() “When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, Blue Apron’s Vice President of Culinary. ![]() Heat & Eat meals are based on some of the company’s most ordered and top-rated dishes, and designed to be warmed in a microwave. Whether they are cooking for one, seeking a quick dinner option or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.” “A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s President and Chief Executive Officer. Heat & Eat meals were designed to give customers additional flexibility to enjoy Blue Apron at different occasions throughout the week without sacrificing quality or flavor for convenience. NEW YORK-( BUSINESS WIRE)-Blue Apron (NYSE: APRN) is introducing Heat & Eat, the company’s first-ever prepared, single-serving meal offering, ready in five minutes or less. ![]()
0 Comments
Leave a Reply. |